A business idea begins on a subjective note

Once we know the targeted outcome, we identify the gap between your current state and expected outcome. This strategy helps us stick to your vision, by working backwards.


A few milestones in this Strategy and Goals phase are:

Interviews and Surveys

Audience Personas

Content Audit and Analysis

Information Architecture

Content Strategy

UX Strategy

At this stage, we can

Identify the best-fit technology

Whether Drupal works, or a framework such as Yii. Or Node.JS. A prototyping tool, or a repository.


For that extra mile.

Branding voice and tone. UX analysis and review. Personalized customer experience.

Struggling with product scope, features-benefits matrix, broken UX, or content gaps?

vinish [dot] garg [at] vhite [dot] com